Target Price Calculator
Water Heater Target Price
Use the typical install times below as a starting point, then enter the expected job hours, equipment price, and target gross margin to calculate a conservative customer price based on a standard two-person crew and fully burdened labor.
2-Person Crew • Fully Burdened Labor
Typical Install Time (Rounded Down)
| Water Heater Type | Average Time (Given) | Rounded Down (Hours) |
|---|---|---|
| 19 Gallon | 2:00 hours | 2 hrs |
| 40 Gallon | 3:30 hours | 3 hrs |
| 50 Gallon | 3:00 hours | 3 hrs |
| 75 Gallon | 4:00 hours | 4 hrs |
| 80 Gallon | 3:36 hours | 3 hrs |
| Tankless | 5:32 hours | 5 hrs |
Note: “Rounded down” is for quick estimating. Your calculator uses the exact Job Hours you enter.
Inputs
Burden is calculated using total crew hours and a fully burdened labor rate to protect target margins.
Results
Logic: Price = (Burden + Equipment) ÷ (1 − Target Gross)
Tip: enter gross as “50” for 50%. Job Hours are per job, not per person (crew hours are calculated automatically).